Greg Norman Collection has a new marketing chief.

Tharanco Lifestyles, which owns the men’s and women’s golf brand, said golf industry veteran Annmarie Dodd has joined the company as vice president of marketing.

In this new role, Dodd will oversee the brand’s global marketing efforts across all sales channels and media platforms.

Dodd most recently served as the director of golf sales for J.Lindeberg USA and is a former fashion editor at Golf Digest. She will be based in Tharanco Lifestyles’ New York offices and will report to Michael J. Setola, president and chief executive officer of Tharanco Lifestyles.

Tharanco was created by Setola and Haresh Tharani in 2009 when it acquired the Greg Norman Collection. The company also owns Dunning Golf and holds the master licensee for John Bartlett.