Apolis, the socially responsible Los Angeles-based men’s brand, will open an East Coast pop-up at Brooklyn’s Wythe Hotel next week.
The shop at the boutique hotel, which will open May 18 and remain open through Aug. 17, will be open to hotel guests as well as the public. It will carry the largest assortment of Apolis merchandise on the East Coast and will be located in the lobby of the hotel.
The brand, which started in 2004, is sold at Steven Alan and 350 independent retailers around the world.
Raan Parton, creative director, who cofounded the label with his brother Shea, said: “The Wythe helped transformed a neighborhood and created an anchor for community and creativity in Williamsburg. It’s the same kind of spirit that animates Apolis. We are psyched that the hotel has welcomed Apolis as its temporary home, where we will offer our contemporary apparel and accessories that have been ethically sourced and beautifully-crafted.”
Other brands that have had pop-ups at the Wythe include A.P.C., Marlow Goods and Fellow Barber.
Shea Parton, chief executive officer, added, “Apolis has grown up in Los Angeles, but we’ve been looking to showcase the full range of our brand on the East Coast. We’ve long admired the Wythe as a trailblazer and trend-maker and are pumped to plant our flag, albeit temporarily, in Brooklyn.”
The shop will include Apolis’ Nomad Market, an installation featuring stories and films that showcase the brand’s model of social responsibility. Nomad Market has had pop-ups in Stag in Venice, Calif.; Welcome Stranger in San Francisco, and Need Supply in Richmond, Va.
The Brooklyn pop-up will also include the Market Bag, a reusable jute shopping bag that is produced in Bangladesh by a small cooperative of women artisans. Raan Parton said the artisans have produced 120,000 bags since the inception of the project in 2009.
For the pop-up, Apolis will offer a special Brooklyn edition of the bag.
If the pop-up is successful, Raan Parton said the brand will look to open a permanent location in New York City in the near future. The brand’s only brick-and-mortar location is in the Arts District of Los Angeles.
“We’re not afraid of fringe areas,” he said. “So we’ll be looking for a larger format in Manhattan and an outpost in Brooklyn.”