Arnold Palmer apparel is back.
Arnold Palmer Enterprises has signed a multiyear licensing agreement with Sport Casuals to develop and distribute Arnold Palmer clothing for the U.S. Arnold Palmer apparel has been out of the market for at least three years after a deal with the now-defunct Quagmire Golf was discontinued.
The line, which will launch for spring, will initially include men’s polo shirts, pants and shorts, as well as outerwear and weather-resistant pieces in classic golf styling with performance details. Mike Shea, chairman and chief executive officer of the newly formed Arnold Palmer Apparel Co., a division of Sport Casuals, said the plan is to eventually expand into women’s wear as well as sportswear. The sportswear, which will be more skewed to fashion, will most likely launch for next fall.
What’s different about this collection is that all of the net profits are being donated to Arnie’s Army Charitable Foundation, Palmer’s recently formed philanthropic entity. This agreement, which was brokered with the assistance of IMG, is the first of its kind for golf apparel.
“I am so pleased to be able to partner with Sport Casuals, who are not only committed to reintroducing an apparel line of the highest quality, but also share the enthusiasm that my family and I have for giving back and making a positive change in the lives of families and children,” said Palmer. “We have spent considerable time and effort identifying the right company to join us in this mission and feel we have created an ideal arrangement.”
Shea said he was “honored at being entrusted with Mr. Palmer’s brand and are extremely excited about relaunching and combining the most respected and iconic name in golf with Mr. Palmer’s legendary philanthropic efforts.”
Prices will be moderate with polos retailing for $55-$65 and midlayers for $55-$70, which is “below Nike and Under Armour and well below Polo and Peter Millar,” Shea said. The collection will initially be sold in big-box gift retailers and e-commerce players, he added as well as some key green-grass resort shops.
Linne Kimball, vice president of licensing at IMG, said: “No one deserves a prominent place in the golf apparel market more so than the legendary Arnold Palmer, and we can’t think of a more fitting business model than the one we have crafted with Sport Casuals.”
The Boca Raton, Fla.-based Sport Casuals has been in business for 25 years and produces private-label performance sports apparel to retailers and brands in a variety of categories including golf, running, tennis and lacrosse.