Bode Miller is putting his money where his love is.
The Olympic gold medalist and two-time overall alpine World Cup champion skier has taken an equity stake in Aztech Mountain, a U.S.-based performance outerwear and apparel brand. Terms of the deal were not disclosed.
Aztech Mountain, founded in 2013 by David Roth and Anthony Rutgers, is known for its updated skiwear designs and technical properties. It is sold at retailers around the world including Barneys New York, Harrods and Mr Porter. Miller joins the founders as the third partner in the label.
Miller discovered Aztech Mountain last summer during a ski trip to Portillo, Chile, the company said. This started a conversation that ultimately led to the partnership agreement.
“From the moment I was introduced to Aztech Mountain, I knew it was world class,” said Miller. “I wanted to partner with a company that provides top-level design and performance, both on and off the mountain. The quality of the fabrics, construction of the jackets and pants and attention to detail at every level is impressive. The team we have at Aztech is dedicated to being the best in terms of quality and construction in order to improve the experience for the customer. I look forward to working with Aztech Mountain to build the greatest technical sports apparel brand on the market.”
Miller will also assume the role of chief innovation officer for the company and will be featured in its fall advertising campaign that was photographed by Bruno Staub and styled by Jay Massacret.
Rutgers said: “David and I had a crazy dream many years ago to create a performance outerwear brand that was made for discerning guys that work and live between places like Aspen and New York, who are gear, fitness and sports obsessed. We’re both serious skiers ourselves and to partner with an athlete of this caliber is a validation of our vision and our product. Having Bode on our team to bounce ideas off of — be our sounding board — pushes the envelope in terms of product development, it allows us to refine our designs and techniques. This partnership with Bode holds David, Aztech Mountain and myself to the highest standards for excellence — something that transcends directly to the consumer as the best possible product on the market.”
Miller, who is known for his unconventional training, has won six Olympic medals, and 33 individual FIS World Cup races. He sat out the 2016 season after recovering from back surgery and his return to the snow in 2017 is still uncertain.
Aztech Mountain operates out of both Aspen, Colo., and New York City and creates cross-functional, outer-, mid- and base-layers targeted to the active man.