Perry Ellis International has signed a license with Wolf Company SA de CV for men’s apparel and accessories under the Cubavera trademark in Mexico.
The collection will be available in department and specialty stores this fall.
“We are enthusiastic about working with Wolf Company,” said George Feldenkreis, executive chairman of Perry Ellis. “This collaboration is consistent with our initiatives to expand the Cubavera brand and we look forward to marketing the brand to a new and expanded generation of consumers in Mexico.”
Jose Enrique Aguilar Gonzales, brand manager of Wolf Company, pointed to “the heritage and Latin flavor of Cubavera,” which he believes “will continue to engage the Mexican consumer. Cubavera perfectly adapts to the great cultural and natural wealth of Mexico, its beaches, resort areas and holiday destinations of great importance in the world.”
Cubavera is inspired by Latin culture and has its roots in the guayabera, a tropical linen shirt. The line has since been expanded into a more comprehensive collection of apparel and accessories.
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