Danny Gee has joined Greg Norman Collection as vice president, creative director. He will be responsible for the design and product development for the golf-inspired sportswear brand and will report to Michael Setola, president and chief executive officer.

“We’re thrilled to have Danny joining us to lead the strong design team at our company. He’s a seasoned creative director who offers a diverse background that includes extensive experience in the golf apparel industry. His expertise will enable us to stay at the forefront of performance apparel and technical fabric development,” said Setola.

Before joining Greg Norman Collection, Gee held senior design positions at performance apparel companies Tommie Copper and Oxford Golf.