New Orleans Saints quarterback Drew Brees and New York Islanders center John Tavares have joined the Mission Athletecare roster.
Founded in 2009 by a group of diverse athletes, Mission offers temperature-control technology in a variety of accessories including hats, skull caps, headbands and sleeves. Among the athletes who have aligned themselves with the products are Dwyane Wade, Serena Williams, Jimmie Johnson, Reggie Bush, David Wright and Mia Hamm.
“As an athlete from Texas who now spends a tremendous amount of time training in New Orleans, I am well-familiar with the effects heat can have on performance,” Brees said.
“Everyone thinks our body temperature is cool during a game because we play on a cool ice rink, but that is not the case,” said Tavares, who is one of three nominees for the Hart Trophy, which is presented to the MVP of the National Hockey League. “It’s actually the opposite. We’re wearing tons of layers and heavy equipment which compounds the potential for overheating while racing around the rink.”
The addition of Brees and Tavares comes at the start of Mission’s inaugural Heat Safety Awareness Week, which starts today and runs through National Heat Awareness Day on Friday. All of Mission’s athletes will be featured in interactive events and social outreach initiatives this week to raise awareness of the dangers of heat-related injuries. Mission will also spearhead a three-month, 60-city tour visiting summer sport camps, endurance races and sporting events to educate athletes how to optimize performance through cooling strategies.