Equinox is extending its relationship with Rhone.The fitness company has selected the men’s activewear brand for its first pop-up retail concept. On Monday, April 24, Equinox will open 11 Rhone shops around the country, offering an expanded assortment of apparel and accessories. A special online link has also been created that went live on Wednesday night.The shops will be added to three Equinox clubs in New York, four in Los Angeles and one each in San Francisco, Washington, D.C., Dallas and Miami.“At Equinox, we push the limit and commit to high-performance living,” said Frank Rappa, senior director of retail for Equinox. “Rhone provides men’s premium performance apparel, combining cutting-edge technology and design. Together, we are creating an assortment of styles that work and wear well, representative of both brands, and are taking our members to the highest levels of their personal performance.”Cortney Ansel, senior vice president of sales for Rhone, added: “We have been working with Equinox since our launch and value the company not only as a retail partner, but also as a fellow disruptive brand in the active industry. We are looking forward to increased exposure with our target customer through this elevated partnership.”To promote the partnership, Equinox and Rhone will host community workouts on May 11 at select clubs in New York, Los Angeles, San Francisco and Dallas that are free and open to the public as well as Equinox members. Attendees will be invited to participate in the gym’s most popular group fitness class, MetCon3, and then will have access to discounted shopping, special Equinox promotions and a gift bag featuring Rhone’s latest GoldFusion technology which infuses gold particles into the brand’s fabrics for a soft, fast-drying, long-lasting, odor-neutralizing garment.Equinox operates 87 clubs around the U.S. as well as international locations in Toronto, Vancouver and London. The company will extend its brand into the hospitality industry in 2019 when it opens Equinox Hotels, which are intended to cater to the high-performance traveler.Rhone was founded in 2014 and last month received a significant growth investment from L Catterton, a partnership between Catterton, LVMH and Groupe Arnault. The brand is now carried in over 400 retail doors including Bloomingdale’s and REI as well as Peloton Studios and Chelsea Piers.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)