Equinox is extending its relationship with Rhone.The fitness company has selected the men’s activewear brand for its first pop-up retail concept. On Monday, April 24, Equinox will open 11 Rhone shops around the country, offering an expanded assortment of apparel and accessories. A special online link has also been created that went live on Wednesday night.The shops will be added to three Equinox clubs in New York, four in Los Angeles and one each in San Francisco, Washington, D.C., Dallas and Miami.“At Equinox, we push the limit and commit to high-performance living,” said Frank Rappa, senior director of retail for Equinox. “Rhone provides men’s premium performance apparel, combining cutting-edge technology and design. Together, we are creating an assortment of styles that work and wear well, representative of both brands, and are taking our members to the highest levels of their personal performance.”Cortney Ansel, senior vice president of sales for Rhone, added: “We have been working with Equinox since our launch and value the company not only as a retail partner, but also as a fellow disruptive brand in the active industry. We are looking forward to increased exposure with our target customer through this elevated partnership.”To promote the partnership, Equinox and Rhone will host community workouts on May 11 at select clubs in New York, Los Angeles, San Francisco and Dallas that are free and open to the public as well as Equinox members. Attendees will be invited to participate in the gym’s most popular group fitness class, MetCon3, and then will have access to discounted shopping, special Equinox promotions and a gift bag featuring Rhone’s latest GoldFusion technology which infuses gold particles into the brand’s fabrics for a soft, fast-drying, long-lasting, odor-neutralizing garment.Equinox operates 87 clubs around the U.S. as well as international locations in Toronto, Vancouver and London. The company will extend its brand into the hospitality industry in 2019 when it opens Equinox Hotels, which are intended to cater to the high-performance traveler.Rhone was founded in 2014 and last month received a significant growth investment from L Catterton, a partnership between Catterton, LVMH and Groupe Arnault. The brand is now carried in over 400 retail doors including Bloomingdale’s and REI as well as Peloton Studios and Chelsea Piers.
“I design by visualization. I see things, and most of the time they’re not practical to actually make, and what I’ve found here, it’s like anything’s possible. This is the first time that I’ve made a sole unit in two months. That process usually would take six, so here’s a difference,” said @virgilabloh of the first sneaker sample he created for @louisvuitton, pictured here. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion (📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)