Equinox is extending its relationship with Rhone.The fitness company has selected the men’s activewear brand for its first pop-up retail concept. On Monday, April 24, Equinox will open 11 Rhone shops around the country, offering an expanded assortment of apparel and accessories. A special online link has also been created that went live on Wednesday night.The shops will be added to three Equinox clubs in New York, four in Los Angeles and one each in San Francisco, Washington, D.C., Dallas and Miami.“At Equinox, we push the limit and commit to high-performance living,” said Frank Rappa, senior director of retail for Equinox. “Rhone provides men’s premium performance apparel, combining cutting-edge technology and design. Together, we are creating an assortment of styles that work and wear well, representative of both brands, and are taking our members to the highest levels of their personal performance.”Cortney Ansel, senior vice president of sales for Rhone, added: “We have been working with Equinox since our launch and value the company not only as a retail partner, but also as a fellow disruptive brand in the active industry. We are looking forward to increased exposure with our target customer through this elevated partnership.”To promote the partnership, Equinox and Rhone will host community workouts on May 11 at select clubs in New York, Los Angeles, San Francisco and Dallas that are free and open to the public as well as Equinox members. Attendees will be invited to participate in the gym’s most popular group fitness class, MetCon3, and then will have access to discounted shopping, special Equinox promotions and a gift bag featuring Rhone’s latest GoldFusion technology which infuses gold particles into the brand’s fabrics for a soft, fast-drying, long-lasting, odor-neutralizing garment.Equinox operates 87 clubs around the U.S. as well as international locations in Toronto, Vancouver and London. The company will extend its brand into the hospitality industry in 2019 when it opens Equinox Hotels, which are intended to cater to the high-performance traveler.Rhone was founded in 2014 and last month received a significant growth investment from L Catterton, a partnership between Catterton, LVMH and Groupe Arnault. The brand is now carried in over 400 retail doors including Bloomingdale’s and REI as well as Peloton Studios and Chelsea Piers.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)