Faherty is shining more of a spotlight on its women’s collection.
The New York-based casual lifestyle brand has expanded by 330 square feet and renovated its Bleecker Street store, reopening after a monthlong renovation with the addition of a Faherty Woman concept for the first time. A similar women’s-dedicated area was added to the company’s Malibu unit in California as well, which increased in size by 700 square feet.
The focus on women’s wear, which represents 30 percent of the brand’s sales, coincides with the hiring of Elisa Miller, formerly of Calypso St. Barth’s, as Faherty’s creative director of women’s wear. The company is hoping to increase women’s to half its volume in the future.
“I’m psyched to announce that our Bleecker Street store has reopened,” said Alex Faherty, who started the brand with his twin brother Mike. “A little over a month ago, we shut our doors for a bit of a renovation. We knocked out a couple [of] walls, took over the space next door, painted and went full beach-shack chic. One half is totally dedicated to our women’s collection and the other is our men’s shop.”
In addition, the brand will open its 10th retail store on Saturday at 17 North Water Street in Martha’s Vineyard. This marks the brand’s third Massachusetts location.
The new store was designed by Ninie Norris, Alex and Mike Faherty’s mother, with Ryan Lawson, a college friend. It includes vintage surfboards, antiques and art intended to evoke the feeling of a beach house.
The store will also feature the company’s experiential event series, Sun Sessions, a series of in-store programs intended to celebrate community and creativity.
Faherty was launched in 2013 and now operates stores in California, New York and Massachusetts. It also has a wholesale business.