Fila has entered into an endorsement deal with Roc Nation Sports boxer Dusty Hernandez-Harrison, marking the brand’s return to the ring after nearly 20 years. Under the terms of the multiyear deal, the sports brand will serve as the official training and fight apparel for Hernandez-Harrison’s training camps and ring appearances.
“Dusty will add a new chapter to our lineage in the sport of boxing, welcoming the brand back into the ring for the first time in nearly two decades,” said Jon Epstein, president of Fila North America. “A proven champion like Dusty is undoubtedly a special talent who has risen from his start at such a young age to the now-reigning WBC Continental Americas Welterweight Champion. His record in the ring is impressive but outside of the squared circle he is an individual who is dedicated to his family and fans.”
Hernandez-Harrison noted, “As I continue to embark on my pro boxing career, I am confident that Fila will provide me with the gear and support I need to get my job done in the gym and in the ring.”
Michael Yormark, president and chief of branding and strategy for Roc Nation called Hernandez-Harrison “one of the sport’s undefeated rising stars,” adding, “Fila is a company with a rich history and tradition in the sport of boxing and we are honored to be able to bring them together with Dusty on this exciting and dynamic partnership. I strongly believe that this partnership with Dusty represents the beginning of a new chapter for Fila in boxing.”
Hernandez-Harrison, who is from Washington, D.C., made his professional debut as the youngest licensed professional fighter in the United States on June 11, 2011, just one month after his 17th birthday. He achieved 24 straight victories before being named to headline Roc Nation Sports’ inaugural throne boxing event at The Theater at Madison Square on Jan. 9, 2015, where he won the WBC Continental Americas Welterweight Championship with a 10-round unanimous decision victory over Tommy “The Razor” Rainone. Since then, he’s won three more times. On Friday, he will return to his hometown for the Roc Nation Sports “Throne Boxing” event at the DC Armory. The event will be televised on BET.