Caroline Roth, global marketing and communications director for Gant, has exited the company.
Roth had been with the Stockholm-based men’s brand for the past 2 1/2 years.
“I would like to thank Caroline for what she has brought to the company. Her energy and passion will be missed. During her time here she has played an integral role in building the plan for the new Gant 3.0 from a marketing perspective,” said Patrik Nilsson, Gant’s chief executive officer.
Roth joined the brand in 2013 from Ralph Lauren headquarters in New York. At Gant, she led the marketing, public relations, communications, digital marketing, store concept, visual merchandising and customer relationship management for the brand globally. She could not be reached Thursday to comment on her future plans.
“I am very proud of all the marketing and branding initiatives we accomplished in such a short time. I have had the pleasure to put the framework in place for the brand and also a long-term strategy that we believe in for the future. I look forward to following Gant on its journey that I will feel strongly tied to, as I now focus on pursuing future projects,” she said.
Since joining, Roth is credited with launching the company’s largest global brand campaign to date in 70 markets and spearheading the brand’s New York Fashion Week: Men’s presentation in September.
Gant, which was founded in 1949 in New Haven, Conn., is in the midst of a rebranding campaign. Over the last decade or so, the label, which is owned by the Swiss company Maus Freres, has been more popular overseas than it has been in the U.S. where it has almost no presence. Nilsson has said he believes Gant can be a leading lifestyle brand here by 2020 and launched its first ad campaign in the American market for fall.
Overall, the brand has a presence in 70 countries with 552 stores and 4,000 points of sales. Its net sales in 2014 were $1 billion.