Guy Harvey

Perry Ellis International will unveil its inaugural Guy Harvey apparel collection for men, women and children at Surf Expo, slated to run Jan. 10 to 12 at the Orlando Convention Center.

The fall collection is the first Guy Harvey product created by PEI following the recent signing of a global licensing agreement with the artist, conservationist, scientist and entrepreneur.

The collection will be focused around performance and lifestyle items including T-shirts, technical fishing pieces, headwear, sportswear, swimwear and layering pieces.

In addition to the apparel, a new line of Guy Harvey boating and coastal casual footwear will also be offered. Jack Schwartz Shoes Inc. is the licensee for the footwear.

With both the apparel and shoes, a portion of the proceeds will be donated to the Guy Harvey Ocean Foundation, a nonprofit organization that funds scientific research and educational initiatives.

Harvey said Perry Ellis’ “expertise in lifestyle brands and experience across broad apparel product categories will expand our reach to new audiences.”

The apparel collection will be available at select department stores, sporting goods and specialty stores as well as online.

The launch of the Guy Harvey collection is among the largest initiatives undertaken by Perry Ellis since George Feldenkreis, the former chairman, completed a $437 million deal in October to buy back the company he founded a half-century ago.