Iconix Brand Group Inc. has entered into a three-year licensing deal with Sparks Glencoe Korea Co. Ltd., a wholly owned subsidiary of Fila Korea Ltd., to expand its Starter athletic brand in South Korea.
Under the agreement, Sparks Glencoe Korea Co. Ltd. will have the exclusive license to design, manufacture and market Starter and the new Starter Black Label footwear and underwear in South Korea. The new Black Label line will launch at retail later this year.
“Iconix’s new licensing deal for Starter is part of our strategy to grow our brands internationally,” said Bob Galvin, chief executive officer and president of Iconix Brand Group, Inc. “This new partnership reinforces Starter’s strong brand recognition around the world, and we look forward to collaborating with the Sparks Glencoe Korea team to further develop the brand.”
Starter, which was launched in 1971, is one of 30 brands in Iconix Brand Group’s portfolio of consumer brands.