By  on April 16, 2019

Brand: Willem New York

Backstory: After graduating with a history degree from Harvard, Sean McDonagh indulged his love of kicks by working on branding for the Greats, the buzzy sneaker brand. But he soon got restless and sought to tell a fuller men’s wear story. “I’m someone who jumps into the fire,” he said. So he created Willem New York, a casual men’s wear collection rooted in American staples such as jeans, hoodies and T-shirts but with subtle design twists. In addition to updating classics, McDonagh also strives to tell a story with Willem. For spring, a collection he titled Paradise Lost, he was inspired by Seventies Montauk, N.Y., where he’s spent his summers since childhood, and photographer Peter Beard. The influence of the lensman, who is renowned for his images of Africa and its wildlife, is found in several pieces of Willem’s spring offering such as safari jackets as well as the earthy color palette.

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