Industry of All Nations in Elizabeth Street in New York City.

Industry of All Nations has brought its sustainability message to the East Coast.

Last week, the Los Angeles-based apparel brand officially opened its first store in New York City at 248 Elizabeth Street in NoLita. It’s the label’s third retail location, joining a unit that opened on Abbot Kinney in Venice, Calif., in 2015, and San Francisco at the end of 2016.

“New York feels right for us at this moment,” said brand manager Drew Preedeedilok. “We’ve been hearing ‘You’ve got to open a shop in New York City’ ever since we first opened in Venice. What’s more, we already see a lot of online orders coming from New York, so we know our customer is here.”

Industry of All Nations tested the waters by opening a pop-up at Unis, a specialty store located a few storefronts away on Elizabeth Street, from April to June of this year.

Founders Juan Diego and Fernando Gerscovich designed the interior of the 500-square-foot store and produced almost all of the custom fixtures from mostly recycled and repurposed materials. The brothers founded Industry of All Nations  in 2011 with the specific goal of changing how apparel is made. All of its goods are manufactured at the source of the raw materials, reducing the environmental impact of each product and helping establish, or bolster, sustainable industry in each of those regions.

Much like the West Coast units, the New York store will also serve as a point of education for the brand’s production methods and about sustainable fashion. To help communicate the brand’s message, the founders built two fitting rooms on the right side of the store that stand opposite shelves containing back stock of its products so customers can see the biodegradable packaging. Additionally, plants with leaves that are ground to make indigo dyes sit on a counter nearby other ingredients for natural dyes that sit in cans. Many of the ingredients are used to make the brand’s six-dip and 12-dip indigo pieces, and the same ingredients are mixed to make new colors.

Preedeedilok said, “We earnestly listen to our customers and want create a space for them to interact with our products and materials that just isn’t possible online.”

The store offers a range of casual men’s wear that includes organic indigo dyed T-shirts, shirts, sweaters and chinos made in India, recycled denim from Guatemala, and an assortment of black iron vinegar-dyed pieces as well as an undyed selection in natural hues. Prices range from $40 for fabric belts to $265 for the alpaca sweaters.

Alpaca knit sweaters produced in Bolivia are stocked in the rear near Jefe footwear, a line of biodegradable wool slip-on shoes produced in Mexico City, and the label’s collaboration flip-flops with Indosole that are made from upcycled tires and organic cotton/indigo straps.

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