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J. CREW ADDS SMATHERS & BRANSON: J. Crew will add Smathers & Branson’s hand-stitched accessories to select stores, as well as online, this month. The initial offering will include key fobs, bifolds and card wallets, which will retail for $28.50 to $115.

According to Peter Smathers Carter, cofounder of Smathers & Branson, “It is an honor for our relatively young company to be embarking upon a partnership with J. Crew, whose innovative and high-quality products and business model make it a leader in the retail industry, both nationally and internationally. We are confident that J. Crew’s customers will enjoy the hand-stitched and artisanal nature of our products.”

His partner, Austin Branson, said the partnership with J. Crew will expand for later in the year. “We are working on an even more collaborative level with their design team to offer a custom collection this holiday season.”

Smathers & Branson was founded in 2004 and is known for its needlepoint belts and custom accessories. It offers polo shirts, flip-flops, hats, cuff links, flasks, wallets, key fobs and coasters.

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