Mackage is creating a new men’s capsule collection with three-time Super Bowl champion Julian Edelman of the New England Patriots.
The two-piece collection launching on Jan. 15 includes the Kent down puffer in jet black and bright red for $790, and matching Jude beanie hats for $120. The pieces also have special dual-branded patches that feature a squirrel illustration as a nod to Edelman’s nickname on the football field.
“When Mackage first sent me a jacket sample, I was blown away,” said Edelman. “The attention to detail was evident. From the way that the lining was stitched, to the minimalist color scheme, to the way that the jacket fit, to the small details in the patches, it just felt like a product that I could be comfortable wearing every day.”
Edelman knows a thing or two about cold weather, having played several playoff games at Gillette Stadium, the home of the New England Patriots in Foxborough, Mass. He said that his experience on the field informed his design process, but “less than the last 11 years living in Boston.
“It’s definitely a four-season town, and not being prepared for the elements, especially in the winter, can make or break your outfit,” said the wide receiver. “Making sure I was warm and comfortable in these Mackage pieces, while also feeling confident in the way I look, was my number-one goal. Designing with the Mackage team was a great experience. They made it easy for me to take my style and my ideas and translate it into their world of outerwear.”
Edelman’s on-field legacy includes Super Bowl championship wins for the 2014, 2017 and 2018 seasons, and a Super Bowl MVP trophy for the 2018 season. Off the field, he rivals his teammate and quarterback Tom Brady with a budding fashion portfolio that includes a collaboration collection with Joe’s Jeans, for which he serves as the brand ambassador.
He said that because they wear helmets, very few football players are known and recognized when not on the gridiron, which he said hurts his off-field persona. “I’ve tried to establish more of a personality off the field for myself in a couple of ways, fashion being one of the main avenues,” he said.
“It’s extremely refreshing to be able to use my creative side, especially working alongside the quality of brands that I have been lucky enough to connect with. Most people see football players as just athletes, but behind the face mask there is a lot more to us, and I’m happy that I can be an example of that.”
The Mackage x Edelman capsule collection will be available at Mackage stores in New York City and Toronto and on the brand’s web site.