Kim Herring, a men’s wear veteran who served most recently as vice president of men’s private brand at Saks Fifth Avenue, has joined Culturata as chief creative officer for wholesale. He will be responsible for designing and presenting the seasonal collections for the brand while expanding its categories to create a full lifestyle offering. His first collection will be for spring 2020.

At the same time, Culturata’s founders and design partners Jacques Haggiag and Nadine Price will be leaving the brand, but will continue to consult with the label to ensure consistency, the company said.

In 2015, Culturata, a Canadian sport shirt brand, was purchased by Grano Retail Holding’s Luxury Men’s Apparel Group subsidiary, which also operates Hickey Freeman and Samuelsohn.

A Culturata ad

A Culturata ad  Courtesy Photo

“At LMAG, we have always wanted to work with Kim Herring, who we consider one of the premier sportswear design talents in North America,” said Stephen Granovsky, chairman and chief executive officer of LMAG. “When Jacques and Nadine advised us that they wanted to pursue other interests, and Kim departed Saks, we jumped at the opportunity to secure Kim for Culturata. I wish Jacques and Nadine well in their future endeavors.”

Herring said he was drawn to the “great richness and texture to the Culturata brand story and I look forward to developing a robust and compelling collection that fully expresses it. I have a good understanding of the consumer, and the modernity and integrity of Culturata’s design direction is exactly what men are looking for today.”

Before joining Saks, Herring also worked for Ermenegildo Zegna and Hugo Boss. Culturata’s aesthetic is based on Haggiag’s Italian heritage.