Nike has sealed the deal on a lifetime partnership with NBA player LeBron James of the Cleveland Cavaliers.

Nike didn’t reveal the details of the contract, but the brand has benefited greatly from its initial seven year, $90 million contract with James. Over the past 12 years, Nike has produced 13 versions of James’ shoe, which is more than any other athlete with the exception of Michal Jordan.

For 2015, sales of James’ sneakers reached an estimated $400 million.

 

 

 

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