By  on October 1, 2019

Uninterrupted, the athlete empowerment platform by LeBron James and Maverick Carter, will connect athletes to consumers through fashion this month, with the launch of Uninterrupted apparel and e-commerce on Oct. 7. The collection will include shorts, hats, socks and hoodies, retailing between $14 and $100, and feature Nike branding and Uninterrupted’s signature phrase “I am more than an athlete.”

“The launch of this collection and store is an opportunity for us to align our content and our product, both of which are meant to empower people and to build an emotional connection,” Carter said. “Everything we create and put out in the world has to be authentic and have some meaning, both for us and for our consumers, and by getting that part right, we can deliver more than just a product.”

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