Luis Fernandez has turned his attention to the cycling world.
The designer, who is an architect by training and also served as the creative director of Craft Atlantic, has teamed with Assos of Switzerland on a collection of cycling jerseys.
Fernandez created four limited-edition tops in designs that speak to his background in both architecture and fashion. He was inspired by his background in skyscraper architecture to create the jerseys, which feature geometric block design and triangulated artwork.
“Tech and performance have always been a big part of my design work, so collaborating with Assos, a brand that has pioneered performance and Swiss-precision in the competitive cycling market, was a great treat,” Fernandez said.
The collection debuted today on the Assos web site as well as select wholesale accounts. They retail for $129.
Assos has been outfitting cyclists for more than 40 years. It was founded in 1976 by Toni Maier, who created the first carbon fiber bicycle frame. He is also credited with inventing the first Lycra cycling shorts, which were soon picked up by riders in the Tour de France, Olympic Games and other high-profile events. Today, the line is carried in around 1,000 independent cycling stores, its own boutiques and online.
Fernandez has a creative design agency @luisfern5 that offers consulting on architectural design, branding, fashion and store-of-the-future projects.