Nick Graham is creating a collection.
The designer and founder of the Joe Boxer brand will introduce sportswear and swimwear under the Nick Graham label for spring 2020 at the Project show in Las Vegas next week.
The sportswear collection is being called “Happy America” and is inspired by Fifties Miami Beach with a healthy dose of Graham’s signature ironic sense of humor. Rayon shirts, for example, are offered in pastel colors and feature prints such as a parrot smoking a pipe and wearing fedora and toucans with headphones and a flamingo with a large dollar sign.
“They’re not so subtle, but then I’ve never been subtle,” the designer said with a laugh.
He said he was inspired by a time when America “was simpler and not so complicated. I was looking at some imagery from that era, and the style seemed to match the optimism of the day. I wanted to try to capture that feeling.”
The collection includes unstructured sport coats, slim five-pocket jeans and chinos in stretch twill and multicolor cotton polos. The swimwear is offered in a variety of conversational prints that coordinate with the rayon shirts to create a cabana set look. Printed baseball caps and fedoras with novelty headbands round out the offering.
Retail prices include polos, rayon shirts and swimwear, all at $79, shorts for $69 and $79, and jackets for $150 to $250.
John Kammeier, president of Nick Graham, said, “We’re very excited about the potential of these new additions to the line and to extend our presence in men’s wear even further.”
The collection will be targeted to department and better specialty stores, Graham said, adding that his “vision” is to create an in-store environment to house the collection in its entirety. He’s also hoping to secure European distribution.
Graham launched his collection in 2014 and offers dress shirts and tailored clothing targeted to what he calls the “Perennial Millennial.” The company is a division of Tharanco.