By  on August 15, 2016

Nigel Barker is putting his weight behind a new men’s wear brand founded by former Macy’s and Lord & Taylor buyers Azod Mohit and Brad Gartman, who helped grow the men’s business for brands including American Rag and INC.

The photographer will invest in the brand and has been named artistic director. Barker, who also invests in the buzzy Meatpacking District gym The Dogpound, was connected to Mohit and Gartman through a friend who is a part of Barker’s workout group at The Dogpound.

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