Nike will be the exclusive outfitter of the NBA, WNBA and NBA D-League starting with the 2017-18 NBA season.
This comes after Adidas, which acquired the rights to produce NBA apparel in 2006, withdrew from extending its contract with the league, which ends after the 2016-17 season.
Under the new eight-year deal, the Oregon-based brand will be the first NBA apparel partner to have its logo splashed on the league’s uniforms. It will also have the global rights to design and manufacture authentic and Swingman jerseys along with on-court warm-ups and shooting shirts.
“This partnership with Nike represents a new paradigm in the structure of our global merchandising business,” said NBA commissioner Adam Silver. “As our exclusive on-court apparel provider, Nike will be instrumental in our collective efforts to grow the game globally while applying the latest in technology to the design of our uniforms and on-court products.”