Original Penguin is embracing its artistic side.
The brand owned by Perry Ellis International has partnered with Cuban-American artist Vic Garcia for a collection of T-shirts that will be introduced at Art Basel in Miami this week. Garcia created designs centered around the brand’s penguin mascot Pete.
“This collaboration developed from a true connection between my art and a brand that has inspired me since childhood,” Garcia said.
Oscar Feldenkreis, chief executive officer of Perry Ellis, said Garcia’s “approach to art clearly aligns in the way Original Penguin speaks to its customer base. As Original Penguin is rooted in Miami with a flagship store on Lincoln Road in Miami Beach, partnering with a local Miami artist on this project to debut during Art Basel, seemed natural.”
To promote the collaboration, the brand worked with The Sagamore Hotel, a landmark in the historic Miami Beach Art Deco District, to have Garcia create a mural showcasing the designs from the partnership.
“The Sagamore hotel is happy to provide a platform to longstanding Miami residents Original Penguin and Vic Garcia to showcase their work during Art Basel and help kick-off our Sagamore Walls program,” said Ronit Neuman, Sagamore hotel’s owner. “Their creativity lends itself seamlessly to the artistic community in South Florida and our space in Miami Beach’s Art Deco District.”
The T-shirts will retail for $45 and will be sold at the Original Penguin store in Miami, as well as at VGA Studios and the Original Penguin web site.