Original Penguin is jumping back into the golfwear arena.
For spring, the Perry Ellis International-owned brand will launch Original Penguin Golf, a collection that will include its signature Earl polo shirt — a favorite of Arnold Palmer, Jack Nicklaus, Bob Hope and Bing Crosby — along with printed shorts, track jackets and fitted trousers in a bold color palette. The silhouette will be slim and tailored and the collection is designed to be appropriate for wearing off the course as well.
“Original Penguin [has] deep roots in the golf industry as the originator of the classic golf shirt,” said Jack Voith, president of the golf division of Perry Ellis. “The Original Penguin brand was established in 1955 and quickly became the most popular product for a vast array of golf professionals and celebrities during the late Fifties, Sixties, Seventies and Eighties. Fast-forward to current day, we have curated an exciting collection that focuses directly on the golf market and combines many of the original styles, prints and patterns from the Fifties, Sixties and Seventies, blending them with technical fabrications.”
The brand, which was the first to feature an action gusset on the underarm, has not had a significant presence in the golf world since the Seventies.
The brand will make its wholesale debut at the PGA Show in Orlando, Jan. 24 to 26 and will launch officially on April 1. It will retail for $89 to $140. There will also be a separate collaboration with the Sugarloaf Social Club, an underground golf society, that will launch in March.