Hamilton revealed the new collection logo to fans at an exclusive event in Shanghai on April 11.
The hip-hop entrepreneur helped define urban fashion with his Sean John line.
The brand is being overseen by the Lanier division which will launch with e-commerce at the end of September.
The collection will be sold at Dillard’s as well as on the company’s web site.
As major U.S. labels continue to struggle, many international players are ready to pounce.
The Baltimore-based brand is restructuring, while Nike and Adidas are turning up the heat.
The DJ and producer has partnered with Authentic Brand Groups to help evolve the line.