Perry Ellis is jumping into ath-leisure.
For fall, the men’s wear brand will introduce Perry Ellis 360, a capsule collection of performance-oriented pieces. The line will be carried exclusively at Dillard’s for the holidays before being opened up to other retailers for spring.
“This is our answer to ath-leisure,” said Michael Maccari, creative director of Perry Ellis. “It’s pieces you know, but with performance properties.”
For instance, Maccari said, there is a black suit in a four-way stretch water-resistant fabric that includes pants with a drawcord on the ankle and jackets with an action back and a side gusset for breathability and movement. The fabric has wicking properties, and there are reflective details on the garments and heat-sealed seams.
There is a five-pocket pant in the same fabric, he said, as well as a raglan T-shirt and a two-piece Windbreaker.
“Everything is quite comfortable and clean,” Maccari said. “It’s kind of a seasonless approach.”
He said that while Perry Ellis had been building some of these performance attributes into its products, “we felt the need to address the wear-to-work and weekend wear market. You can wear this line anywhere.”
For holiday, Maccari said about a dozen pieces are on offer, and for spring, the line will expand to around 20 pieces. Prices are slightly higher than the Perry Ellis department store collection, with wovens retailing for $95 to $125 and pants for $95 to $198. Most of the pieces are under $300.
While the design team is focused on new categories and functional fabrics, chairman and chief executive officer George Feldenkreis is keeping his eye on the changing retail landscape.
“Foreign retailers such as H&M and Zara are coming in and having an impact on the department stores,” said Feldenkreis, who predicts that 10 years from now, retail will change yet again, when “there will be more interactive shopping centers.”
Feldenkreis said these future centers will have “entertainment” focused sections, like the Mall of America in Bloomington, Minn., where scheduled events occur on a regular basis targeting consumers and their families, but with a higher degree of technological innovation.
“People will be attracted to these types of places because Millennials are very Internet-saavy,” he said.