Perry Ellis International has signed a licensing agreement in Australia and New Zealand with South Pacific Apparel Ltd., for men’s sportswear under the Farah vintage brand. The deal will incorporate polos, T-shirts, casual shirts, denim and pants that will launch in spring 2016 in department, chain and specialty stores as well as online with The Iconic, Australia’s largest online multibrand e-commerce site.
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George Feldenkreis, chairman and chief executive officer of Perry Ellis International, said: “Our company looks forward to working closely with South Pacific Apparel with targeted marketing and social media campaigns as we execute our strategy to extend the reach of our global brands across product categories, distribution channels and geographies to drive further growth and profitability.”
