Perry Ellis International Inc. has licensed BMI Wholesale Trading Pvt. Ltd. to sell its Original Penguin by Munsingwear brand in India. Under the terms of the deal, BMI will sell the brand through department stores, specialty retailers and online sites.
“We are delighted with the potential this collaboration with a true leader in the Indian apparel industry offers in bringing Original Penguin to India,” said George Feldenkreis, chairman and chief executive officer of Perry Ellis. “Perry Ellis International expansion is a key strategic initiative and entering this important market with an experienced operating partner like BMI is an important step in furthering our global ambitions.”
Vijay Murjani, director of BMI, said Original Penguin, “with its iconic American sportswear and contemporary fashion appeal, will be the perfect addition to the premium men’s wear apparel market in India.”