Chris Knott, the founder and lead designer for Peter Millar, has retired.

Knott founded the upscale luxury brand in 2001. It was sold to Compagnie Financière Richemont SA in 2012. “I have spent the better part of 30 years in the industry pursuing the perfect swatch, but now is the right time for me to step back from this brand and start living the lifestyle it was founded upon,” Knott said. “I am so appreciative of our dedicated team, all of whom contributed to the success of this great brand. I have full faith in this company, its future, and it is because of the immensely talented design team in place that I feel confident and ready to take this time in my life to focus on my family and friends. I will always live the Peter Millar lifestyle and will consider myself a lifetime ambassador for this remarkable brand.”

Last month, Jason Cater joined Peter Millar as vice president of design and merchandising, collection. Mike Bowers serves as vice president of design and merchandising, golf, and Lindsay Browder is women’s design director.

Scott Maloney, chairman and chief executive officer, said Knott has “an eye and taste level that is unmatched,” and said that despite his departure, “the legacy and principles that Peter Millar was founded on will continue to be our guiding principles from all areas of the company.”