The Project show at Mandalay Bay in Las Vegas.

Cool Hunting, an independent publication that covers design, culture and technology, will host a lounge, create a retail trend program and curate a selection of its favorite items at Project’s upcoming New York trade show.

Among the brands that will be featured are Herman Miller; Sister City hotel, the new hotel from Ace Hotel Group; Arlo Skye luggage; Rhone; Courant, and Troubadour.

In addition, the New York edition will also feature, N:ow at Project, which debuted at the Las Vegas show last August, and offers forums and trend presentations in partnership with WGSN. There will also be installations and daily discussions about the state of the men’s wear industry.

“Coming off of a successful launch of N:ow this summer in Las Vegas, its debut in New York was a natural progression,” said Jason Peskin, men’s brand director for Informa, which owns Project. “N:ow will continue to evolve the traditional trade show and birth a fresh event experience for both brands and attendees in New York with Highsnobiety providing special coverage of it all.”

Among the speakers who will participate at this edition are Mr. Mort’s Mordechai Rubinstein; Highsnobiety’s editor-in-chief Jeff Carvalho; Rowing Blazers founder Jack Carlson, and Moose Knuckles’ creative director Steff Hoff.

“The programming for the New York show has been influenced heavily by the East Coast perspective,” said Brian Trunzo, WSGN’s senior consultant and forecaster. “Panels and forums will address the cultural creators of New York’s downtown scene, the great prep revival, and future of streetwear.”

Among the brands that will be highlighted at N:ow New York will be Strapped Los Angeles, Atomic Mission Gear, The People Vs., and És Footwear. It will be located near The Tents, Project’s designer area, and The Foundry, which offers apparel and home goods.

Project New York will be held Jan. 20 to 22 at the Jacob K. Javits Convention Center.