Rhone, a men’s activewear brand, will launch a new Ambassador Series today.

At the beginning of each month, Rhone will release a new video featuring a man that it deems leads an extraordinary life with integrity. The men come from a variety of backgrounds but share a common trait. According to the company, “They strive to get better each day.”

The series kicks off with Rob MacDonald, a former mixed martial arts fighter in both the UFC light heavyweight and heavyweight divisions, who is the training director of Gym Jones. The gym is considered one of the country’s most elite, and he trains and certifies fitness professionals from around the world.

In the coming months, Rhone will feature Rob Jones, a retired wounded Marine attempting to compete in the 2016 Paralympic triathlon, former NBA player Shane Battier and Iron Chef Viet Pham.

The videos will air on Rhone’s YouTube page and on the Ambassador Series landing page on the brand’s Web site.

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