By  on September 5, 2019

Rhone has tapped Philadelphia Eagles wide receiver Nelson Agholor, surfer Garrett McNamara, NFL trainer Tareq Azim and wakeboarder Steel Lafferty to be the faces of its inaugural Outliers campaign.

Nate Checketts, Rhone’s cofounder and chief executive officer, said the company has been hesitant to take the route of many other brands that zero in on an athlete, pay him or her a fee and then hope that person connects with the consumer they’re trying to attract. “We wanted to focus instead on making the best product we could,” he said. “But we found that people want a representation of the embodiment of a brand.”

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