By  on October 11, 2018

Aztech Mountain is gearing up for its next chapter and has tapped retail veteran Ron Frasch to serve on its newly created board.

The high-end, skiwear-skewed brand was founded in 2013 by Anthony Heifara Rutgers and David Roth who had a combined 20 years of experience in the apparel industry. Rutgers worked at LVMH’s watch and jewelry division and moved on to Marc Jacobs, while Roth has an MBA from New York University and is a trained forensic accountant whose grandfather started the eyeglass firm Avant-Garde, which was eventually sold to Luxottica, and whose father started Marchon, which was sold to VSP in 2008.

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