By  on May 10, 2019

Los Angeles streetwear brand Rose in Good Faith said it’s projecting to hit its first $1 million in sales this year, driven by what it hopes will be a ramp up in wholesale and continued growth of direct-to-consumer.

The latter channel is how the brand, started at the beginning of 2017, has so far built a name for itself, selling direct with a focus on specialty pieces and collaborations based around early Aughts nostalgia and niches around the hardcore and metal music subgenres. It’s from those subculture genres that the company’s founders hope to grow their brand.

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