The retailer has teamed up with the Italian Trade Commission on an initiative inspired by the Pitti Uomo trade show titled Italian Sartorial Style. It will include a 22-page feature shot in Florence for its Father’s Day catalogue, as well as a special gift guide, in-store visuals and windows.
This story first appeared in the May 27, 2015 issue of WWD. Subscribe Today.
“We’ve been faithful Pitti Uomo-goers for years,” said Tom Ott, senior vice president and general merchandise manager of men’s wear for Saks. “And it’s become almost a fashion event itself.”
He said the show draws “a bunch of peacocks” who strut around in “cool, hip, contemporary classics in great colors, seasonal fabrics and accessories.”
Although Ott admitted that the average guy on the street might not know what Pitti Uomo is, “the right customer does. If you look at blogs, social media and fashion magazines, they’re all referencing Pitti Uomo.”
Six windows at the flagship will feature sketches from Yooco Tanimoto, illustrator of the book “Pitti People: Portraits of the Italian Dandy,” which will be available for sale as well. Saks will also cohost an event on June 18 during Pitti in Florence.
There’s a charity tie-in: From June 14 to 21, 5 percent of the proceeds from the sale of Saks Fifth Avenue Men’s Collection merchandise will be donated to St. Jude Children’s Research Hospital.