By  on August 17, 2015

Following up on its Tailorless line of flared women’s jeans for fall and holiday, Seven For All Mankind thinks it’s got something for spring to address men’s current passion for high-performance jeans.

Dubbed Foolproof and constructed from a proprietary denim weave exclusive to Seven and made from 89 percent cotton and 11 percent stretch fibers, the company aimed to develop a product “that had close to zero growth in the wearing and zero shrinkage in the home wash, that would never change no matter how you wear it or how you wash it. We were pretty much trying to make the most stable denim fabric in the world,” according to Steve Romero, men’s denim designer.

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