Southern Tide is teaming with heritage Hawaiian surf brand Reyn Spooner on a special capsule collection for spring.
The Southern Tide x Reyn Spooner collection offers an updated take on the Aloha shirt and is being released today. The shirts will feature quick-dry technology, UV protection and moisture-wicking properties.
Lynne Koplin, chief executive officer of Reyn Spooner, said the collection “combines the Aloha and Southern state of mind…by embracing new technology while maintaining our brand’s rich heritage.” Reyn Spooner was founded in 1956.
Christopher Heyn, ceo of Southern Tide, said, “The Southern Tide x Reyn Spooner collection was a long time in the making. Reyn Spooner’s inspiration has stayed with me over the years, and we’ve been waiting for the right time to collaborate with this legacy brand. The collaboration was very well received during market especially with our specialty accounts and destination markets.”
Top wholesale sellers included the Island Time Sport Shirt, Floral Sport Shirt, Wave Print Polo and the Floral Swim, he said.
The collection of sport shirts, polos, T-shirts, swimwear and children’s wear will be sold at specialty retailers as well as at Southern Tide Signature Stores and online. They will retail for $32 to $110.