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NAME: Takuya Duncan

HISTORY: Launched by Aaron Duncan and Takuya Suzuki this week, Takuya Duncan merges Japanese craftsmanship with the casual Hamptons lifestyle. Before creating this line, Duncan held various design and merchandising positions at Mattel, Playboy and J. Crew. Suzuki, a Parsons graduate, consults Japanese brands attempting to enter the U.S. market.

NICHE: Duncan is attempting to fill a void for high quality, contemporary casualwear that can take men from the beach to dinner. “We are placing as much thought on the design of a sweatshirt as one would for a blazer,” Duncan said. The collection will be sold exclusively on the brand’s e-commerce site, but there are plans to eventually wholesale as well.

KEY ITEMS: A tailored, slim-fit hoodie made of premium heavyweight French terry and matching sweatpants that are modeled after the Japanese worker trouser.

PRICE POINTS: T-shirts range from $75 to $85; sweats and hoodies retail from $125 to $295; pants from $195 to $225; shorts at $125 and shirts at $145.

COMPETITION: Vince, Theory, Rag & Bone and Helmut Lang.

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