Terrell Owens is hoping to have as much success with his new fashion collection as he had on the gridiron.
The former NFL wide receiver and six-time Pro Bowl selection will provide a preview of his new ath-leisure line, Prototype81, on Monday at the MRket show at the Jacob K. Javits Convention Center in new York.
Owens will personally introduce the brand to attendees with a live model presentation in the show’s Move section, an area where the trade show partners with Equinox Fitness to present active lifestyle brands.
The former athlete has been teasing the line for over a year, creating videos on YouTube and talking about it on his web site and social media feeds.
“I came up with the name about a year ago,” he told WWD. “When I got out of college, people called me a prototypical type of receiver. So I added my number to the end and came up with Prototype81 — and you can’t spell prototype without ‘TO,’” he said with a chuckle, referring to his nickname.
Prototype81 is a sport luxury lifestyle brand of shorts, long and short-sleeve T-shirts, cropped tops and leggings for men and women in vivid colors and technical fabrics. The styling of the line is designed to be worn at the gym as well as on the street.
Owens said he has long been known for his style from a very young age. “People always said I was somewhat fashionable,” he said. “I got that from my mom. We came from a low-income family and my mom is a seamstress so she made our clothes and made sure we always looked presentable.”
When creating his own line, Owens worked with fabric mills and designers in Los Angeles to craft the collection, which he hopes will “inspire and motivate people of different body types who want to look fit.”
Average retail prices for the collection will be $90, which Owens said “will be comparable to others in the market.”
The retail distribution strategy has not been set, but will start with e-commerce. Owens hopes to partner with 81 retailers within a year.