Triple F.A.T. Goose is coming back to life.
After a 16-year hiatus, the New Jersey-based company is relaunching its men’s and kids’ collection of outerwear for fall.
“We have a really strong core following and we brought it back because a lot of our customers asked for it,” said James Chung, whose father Young In Chung founded the brand with Nathan Kestenman in 1987. “We’ve also noticed that winter has become harsher and we honestly think it’s going to get worse. We wanted to create an outerwear collection that is high performance and can withstand the elements.”
F.A.T. stands for “For Arctic Temperatures,” and while the brand was best known for its color-blocked coats that resonated with the streetwear market, this collection is more focused on performance pieces. The tonal jackets are made from 10,000 millimeter fabrics, coyote fur, storm cuffs, side vents and goose down filling.
The men’s jackets, which will be sold on the brand’s e-commerce site starting Thursday, retail from $400 to $500. Kids’ coats will range from $250 to $275. James Chung told WWD that the brand will introduce women’s next year.