Under Armour has signed a long-term partnership with the University of Cincinnati department of athletics to become the official outfitter of the school’s intercollegiate athletics program beginning on July 1.
As part of the agreement, Under Armour will exclusively design and supply the footwear, apparel and equipment for training and game-day uniforms for UC’s 19 men’s and women’s varsity athletic teams beginning with the 2015-16 season.
In addition to outfitting the Bearcats, the brand plans to include the school in its global marketing campaigns, social media initiatives, in-store promotions and grassroots activations.
“The University of Cincinnati is a standout addition to the Under Armour roster of NCAA partners, with a sustained legacy of post-season success in both football and basketball, in addition to multiple Olympic sports,” said Adam Peake, executive vice president of global brand marketing for Under Armour. “We are excited to offer the most innovative performance gear for the student-athletes, coaching and training staff, and the entire Bearcats fan base for years to come.”
“Our talented players, coaches and staff are excited to share this new relationship with our dedicated fans and demonstrate how two hot brands will take the Bearcats to new heights,” said Mike Bohn, UC’s director of athletics. “Under Armour has made a significant commitment to UC which will allow us to strive for even more significant achievements,” said Bohn.
Cincinnati is the brand’s 15th Division 1 school partnership.