Urban Outfitters is getting rad for spring.
The Philadelphia-based retailer is partnering with Hang Ten, the California surf brand credited with creating the first board short, on a special retro capsule collection for men for spring. Hang Ten is well-known for its signature barefoot logo.
The line whttp://wwd.com/menswear-news/sportswear/urban-outfitters…capsule-10400056/ill consist of shorts, T-shirts, woven shirts and hats that will be offered online beginning on May 15 and in around 100 stores later that month.
“It’s a throwback to classic stripes and retro Hang Ten styles,” said Michael Werthwein, creative director for Hang Ten. He said the brand reached into its archives for inspiration for the collection. Hang Ten was founded in 1960 and soon expanded into the action sports arena. It is owned by American Brand Holdings.
This is the first capsule for Hang Ten. A short-sleeve woven shirt will retail for $59, a short-sleeve crew will be $38, a raglan model will sell for $34, T-shirts will be $34 and board or volley shorts will be $59. A baseball cap will be $29.
Werthwein said he expects the line to appeal to an older customer who remembers the logo fondly from their youth as well as young shoppers drawn to the retro designs.
Urban Outfitters declined to comment. In a recent Bank of America presentation, chief financial officer Frank Conforti said the company, which owns Anthropologie and Free People in addition to Urban Outfitters stores, is working to add more excitement into stores by offering deeper assortments, more services and more limited-edition capsules.