By  on August 24, 2017

This year hasn’t been all that kind to Under Armour.

The Baltimore-based activewear brand spent much of the past two decades as the burr under the saddle of the market leader, Nike, and Germany’s biggest player, Adidas. In 2014, it even elbowed Adidas out of the number-two spot in the U.S. sportswear market — for a time. Adidas has since recovered its second place ranking and Under Armour, with sales of around $5 billion, is now third again with revenues some $30 billion behind Nike and $15 billion behind Adidas, which is having a resurgence.

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