Wrangler has designed a new denim style intended to keep wearers cool and dry.
Cool Vantage jeans feature sweat-control technology and cooling benefits that are woven into the fabric and don’t wash out over time. The denim is offered in a regular and slim fit.
“Over the past several years, there’s been an enormous amount of energy and focus devoted to ensuring Wrangler is incorporating cutting-edge technology into apparel so we can meet the needs and desires of our consumers – a group of men that require their jeans put in a hard day’s work, too,” said Allen Montgomery, vice president and general manager of Wrangler Specialty Apparel. “As a result, with Cool Vantage we’re filling a void in the marketplace for a jean that keeps them cool, dry and comfortable.”
The jeans, which retail at $50, are available now on Wrangler.com and will be sold in specialty stores inJune. This style joins Wrangler’s Premium Performance apparel line that includes the Advanced Comfort jean, a stretch denim style that debuted in 2013.