Wrangler is expanding its sustainability efforts with the launch of its new Rooted Collection.
The Greensboro, N.C.-based brand is working with local farmers to create the line of jeans and T-shirts from cotton that has been grown, milled, cut and sewn in the U.S.
The Rooted Collection features five state-specific pairs of men’s jeans: the Alabama Jean, the Georgia Jean, the North Carolina Jean, the Tennessee Jean and the Texas Jean. The cotton used for each is sourced from a family farm in each state. The design, trim and patch details of each style are unique and feature the state’s silhouette and other embellishments. The collection will also include two T-shirt designs for each state, as well as two national designs.
“Connection to community and taking care of land are hallmarks of Western culture,” said Tom Waldron, president of Wrangler. “The Wrangler Rooted Collection reflects our commitment to strengthening local communities and supporting U.S. farmers. Equally important, the introduction of this collection aligns with our goal to continually improve the environmental performance and traceability of our products.”
The family farms supplying cotton for the Rooted Collection are the first five growers identified within the Wrangler Science and Conservation program, which “advocates for land stewardship and best practices for soil health, such as crop rotation, cover crops and limited- or no-till,” the company said. These growing methods build resilience to weather changes, improve yield, reduce water and energy use, fight erosion and reduce green greenhouse gas emissions. Wrangler has set a goal to source 100 percent of its cotton from farms using these practices by 2025.
The farms providing the cotton for the collection are: Newby Family Farms of Athens, Ala.; McLendon Acres of Leary, Ga.; Lassiter Family Farms of Conway, N.C.; Pugh Farms of Halls, Tenn., and Vance and Mandie Smith of Big Spring, Tex. Mount Vernon Mills in Trion, Ga., created the denim fabric and the jeans were cut and sewn by Excel Manufacturing in El Paso, Tex.
The T-shirts within the Rooted Collection used cotton grown by Vance and Mandie Smith, were spun at Patrick Yarns in Kings Mountain, N.C., knit by Contempora Fabrics in Lumberton, N.C., dyed by Carolina Cotton Works in Gaffney, S.C., cut and sewn by Palmetto Apparel Service in Andrews, S.C., and printed by TS Designs in Burlington, N.C.
The Wrangler Rooted Collection launched on the company’s web site and at select retailers this week. Jeans retail for around $100 with T-shirts selling for $30.