NEW YORK — Zachary Prell is beefing up its management team.

About 18 months after raising $15 million in Series A financing from strategic investor TAL Group of Hong Kong, the New York-based men’s brand has brought on Hugo Boss veteran Chuck Lucia as president.

Lucia, who spent 17 years at the U.S. arm of the German brand, serving most recently as senior vice president of North American sales, will be charged with helping fuel the growth of the Zachary Prell brand through category expansion, the launch of an e-commerce business and eventually opening stores.

“There’s real momentum behind the brand, and this was the right time in my career to take this on,” Lucia said. “There’s so much white space in the contemporary area and the Millennial customer is looking for something new.”

He said his plans include expanding beyond the company’s signature shirts into a full lifestyle brand, including tailored clothing and dress furnishings. “And ideally, we’d like to open our own store within the next few years.”

Prell, who gave up a career in investment banking to start his apparel brand in 2009, now counts over 200 retail stores as customers including Nordstrom, Neiman Marcus, Saks Fifth Avenue and Garmany in Red Bank, N.J.

The brand started by offering a fresh take on the sport shirt, with updated fit and fabrications, but has since expanded into additional basic sportswear categories. For spring, Prell will hold his first presentation during NYFW: Men’s at the brand’s new showroom on Mercer Street in SoHo. Among the new product categories that will be offered are pima cotton T-shirts and polos, Prell said. The brand will also show at the Tents @ Project later this month.

In addition to Lucia, the company added David Gruning, whose background includes Kellwood and Swarovski, as vice president of marketing, and Matthew Singer, former men’s fashion director of Neiman Marcus, as a brand consultant.

“We’re working on building brand identity with a new logo and a branding campaign with Sweden Unlimited,” Prell said. He said Lucia will focus on “all revenue possibilities and I’ll focus on product development and building the vision of the brand going forward. The key is how do we harness the momentum to get to the next level.”




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