By  on October 31, 2016

Ovadia & Sons is dipping its toe into the retail business.

The men’s wear line created by twin brothers Shimon and Ariel Ovadia in 2010, will open a pop-up shop at 63 Greene Street in SoHo on Friday. The 2,700-square-foot store will offer the Ovadia & Sons collection as well as Ovadia+, the company’s interpretation of activewear. There will also be some exclusive product, Shimon Ovadia said, noting that the assortment will be refreshed every few weeks.

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