On Monday, Turkey and northern Syria suffered a devastating earthquake that left the region in catastrophy. As of Wednesday, more than 12,000 people were confirmed dead, and more than 51,000 others were injured.
As the region works to recover from the natural disaster, organizations are working to aid with rescue efforts by providing money and on-the-ground support. As the world watches to see what they can do for Turkey and Syria in this crisis, the fashion industry is finding ways to respond with monetary support and supplies.
Here, a list of brands who have committed to help.
Zara’s parent company Inditex has donated $3.2 million to the Turkish Red Crescent organization and 500,000 items of warm clothing. In a statement, the company said, “Our support will be used to cover basic needs, and we remain available to the main organizations working in the area if future demands arise.”
Istanbul-based Les Benjamins is helping support humanitarian efforts in Turkey and Syria through their Istanbul warehouse. The brand’s founder took to Instagram to say “At Les Benjamins, we are deeply saddened by two heavy magnitude earthquakes that took place in Kahramanmaraş and affected Hatay, Adana, Osmaniye, Diyarbakır, Adıyaman, Malatya and Şanlıurfa.”
The Giving Movement
Dubai-based brand The Giving Movement is sending 8,000 pieces of clothing, including hoodies, sweaters, jumpers and windbreakers, to the affected areas for immediate relief efforts. The eco-friendly streetwear label also called on three other brands, namely Nike, Namshi and Pangaia, to step-up and participate in relief efforts.
E-commerce giant Amazon announced the activation of its disaster relief services on Monday to aid the Red Crescent and other humanitarian organizations. On Tuesday, the company donated a truckload of items from its Istanbul fulfillment center, including heaters and blankets. The Amazon Turkey website also now features a donations page for customers to donate items.
Boohoo has said it will donate 100,000 pounds to the disaster relief effort. Boohoo is also organizing sample sales, with proceeds going toward relief efforts.
Marks & Spencer
Marks & Spencer has announced it has made a monetary donation to the British Red Cross, in addition to sending 5,000 items to Turkey and northern Syria. The British Red Cross is on the ground providing support to those affected by the earthquake.
OTB Group’s charity arm OTB Foundation has teamed up with the UNHCR to help distribute emergency kits including thermal blankets, mattresses, kitchen sets, water tanks and winter gear to refugees gathering at camps across Syria’s regions of Aleppo, Homs and Tartous that are currently facing adverse weather conditions. “Earthquakes around the world have seen us always actively helping out, in Italy, China and in Haiti,” said Arianna Alessi, vice president of the OTB Foundation.
Kering and all its brands includingGucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin and Kering Eyewear, are make a donation to the International Committee of the Red Cross. The donation will support the work of the emergency responders who are meeting people’s immediate needs in the aftermath of the earthquake.